"Dhanlaxmi" is a renowned business group in Mehsana Gujarat having more than 25 years of experience in Pharmaceutical Distribution, turnkey projects and property businesses. Pride KTM is a diversification in automobile distribution business. It is a sales partner who lives by the KTM spirit. Mr. Arjun Rathod , A young and dynamic entrepreneur started an alliance with KTM - Bajaj in 2013. They extensively offer distribution and dealership rights for the entire and Mehsana region. At present they having dealership in Mehsana , where customers can facilitates with the below given services.

• A KTM brand experience
• The latest KTM models
• The latest range of PowerWear and PowerParts
• Corresponding technical product knowledge and optimum guidance
• Excellently trained specialist staff in sales and workshop departments for a premium service
• Test rides on the very latest KTM bikes

Pride Automobiles as a firms faces some emerging market challenges like absence of sports bike culture, price sensitive premier automobile segment, direct comparison with unrelated products and expansion of distribution channel kind of issues. Presently Pride Automobile consenting the consumer perception and focus on the successful implementation of IMC.